If a design team expects to build a good product they need to understand the problem from the user's perspective. If they want to build an exceptional product the team needs to go beyond understanding and empathize with their customers.
Design so that users won't even need instructions. -
Delight users with function that surpasses their expectations. -
“Simplicity is the ultimate sophistication.” -Leonardo Da Vinci -
Rigorous validation will ultimately be less costly and more timely. -
Mountain Safety Research
Atlas Snow-Shoe Company
Taylor Aerospace Structural Services
University of Washington
I AM DIFFERENT
I have a deeper insight into what customers want because I've been there. I can see the problems and opportunities through their eyes.
People want products designed by real users.
I am a product designer that puts the user at the heart of the design process. I strive to look at the problem through their eyes. And I won't settle for finished until the design has been proven in the field.
I've worked almost a decade in the outdoor industry including roles in design, development and management with several top companies. My technical background includes a mechanical engineering degree and aerospace industry experience.
I successfully merge human-centered field-proven designs with requirements from engineering, manufacturing, marketing and sales. The results are products that excite the consumer and are healthy for a business.